Before your customers could look for a suitable company on the internet, business directories on display and hanging in telephone booths were the means of choice for establishing contact. Interested parties could search specifically for companies that offered a specific service in their immediate vicinity. Today, we have the internet as a point of contact. Mobile assistants such as Siri and Alexa are also increasingly becoming the point of contact that quickly and reliably answer questions about any business that’s why SEO is important for agriculture businesses to boost online visibility. In this post, we give you ten local SEO tips that work from a trusted SEO Digital Agency.
The agriculture business is no longer left behind. Farmers can actually offer their goods directly to their customers online with the help of SEO. Here are some tips that local farmers can use.
Local SEO vs. SEO: If you want to position your local business in the best possible way according to the rules of search engine optimization, you have to practice a bit more detail when it comes to using relevant keywords, placing backlinks, and providing company data in regional networks.
Applying Local SEO Best Practices: 10 Tips for Optimal Ranking
- Optimizing your NAP data: Your NAP details (name-address-phone) should always be up-to-date and identical in all Google entries. Where is your company listed? Check the information on your website, in the Google My Business entry, in relevant business directories, government registers, and on your social media channels.
- Create a local SEO landing page for each branch: Do you have a branch network at different locations? So that your walk-in customers can find you in a targeted manner, you should create a separate landing page for each company location. In this way, every user can be linked to the local website relevant to their location.
- Linking your website to portals and social networks: From Facebook to Instagram to Tik Tok, your website should be linked to your entries in social networks via social buttons. The same applies to industry-relevant platforms such as TripAdvisor.
- Create and maintain a Google My Business entry: For local searches on Google, your Google My Business account is the most important source for an optimal ranking. Here you can go all out and combine business data, range of offers, opening times, reviews, and photos to create an appealing overall picture. The entry is free of charge. The only requirement to create an account is a Google account.
- Maintain local citations: Local citations are reference data (NAP) about your company in, for example, industry directories, company registers, on rating platforms, in professional associations and chambers of commerce as well as other industry-specific and regional directories.
- Provide backlinks as local links: Network with locally high-reach third-party providers. These include chambers of crafts, dealers, suppliers, websites of local institutions as well as regional magazines and newspapers. Link to interesting articles or regional collaborations.
- Ensure entry in Apple Maps and Bing Places for Business entries: iPhone or iPad owners use the Apple Maps map service. Register and enter your company here with all relevant data for the local search. Microsoft users have the equivalent of Microsoft’s “Bing places for business” to find your location quickly.
- Use Schema.org and provide structured data: Schema.org is a joint project by Microsoft, Yahoo!, and Google. Freely available code snippets are provided here, with the help of which HTML data can be semantically structured. With Google Markup Help, you can easily create structured data without any programming knowledge. This works for event dates, for example. The result is rich snippets in the search results pages.
- Strategically manage customer reviews: Customer reviews are the main reason for or against a purchase decision. This does not mean that negative comments in the online shop or in your Google My Business entry are detrimental to business. Much more important is how you deal proactively with negative, but also positive feedback. You have to strategically manage customer ratings. In addition to the online reviews of your own domains, this also includes those on relevant industry platforms (delivery services, booking portals, etc.)
- Optimizing your website for mobile devices: The Google Page Experience Update will soon make mobile-first optimization of your website mandatory. From 2021 at the latest, the following applies: Make sure that your content is loaded quickly, barrier-free, and synchronously on all end devices.
Local SEO is relevant for every company that has a physical location, offers its services in certain regions, or wants to be perceived in these. Restaurant owners and club operators benefit just as much as craft businesses or fitness studios. But also service providers and freelancers who want to be perceived as providers in a certain region should know the SEO ranking factors and align their measures accordingly.